THE ITHIRA STORE
Ithira is a treasure trove of African fashion – a retail store solely devoted to highlighting the latest and very best in contemporary African wear collections. Created as a place where fashion is a lifestyle and a haven of personal choice, Ithira will naturally appeal to the women and men of today’s Africa
OUR MISSION
To enrich and delight our customers through inspirational and accessible style options that celebrate bold, beautiful colours and prints from the continent.
WHAT WE DO
At Ithira, the release of Africa’s sights and sounds in our work is evident in every piece we produce. We encase the surreal beauty of the continent and its people in our all our work, be it in our fine handmade accessories or in our clothing collections.
Evident in every product is Ithira’s attention to detail, cultural awareness and the long term design experience of our team.
Our work is created with passion, precision and finesse. This ensures that we can truly call each piece our own and proudly present it to you for your pleasure.
HOW WE DO IT
We take great pride in each piece we create. Every item, has been carefully selected – and we guarantee it will become a staple in your wardrobe. We bring you a hand-picked mix of classic and modern styles all made using predominantly African fabrics, threads, beads and embellishments.
With bold, beautiful colours and prints for the sophisticated Ithira woman and cool casuals and well-cut formal clothing for the Ithira man-about-town, you will instantly relate to the individually designed clothes.
OUR VALUES
- We Are Bold: We are passionate about fashion; we live for style. Our collections are about making a statement; we’re not afraid to challenge the status quo.
- We Are Customer-Centric: We care about you, our customer and endeavour to do right by you - for we are customers too. Each interaction with us must not only meet your fashion need but ensure a smile, every time.
